Powered by the Greater Ontario Convention & Visitors Bureau, Huck Finn Jubilee is a yearly bluegrass festival taking place in Ontario, California.
As the original design team for the project, we were asked to brand all the festival components. Target marketing allowed us to promote the event through print advertisements, digital banner ads, radio advertisement, email blasts, bluegrass association promotions, and outdoor marketing. In addition, the branding was deployed on the park grounds via stage scrims, backdrops, T-shirts, wayfinding, event programs, and flyer’s.
The use of our demographic research, and an amazing musical line-up, allowed us to attract a younger audience bringing more exposure to the event.