The Greater Ontario Convention & Visitors Bureau is the official destination marketing organization for the cities of Ontario and Rancho Cucamonga, California to visitors nationally and internationally.
With design elements that played into defining a larger strategy to consolidate the cities of Ontario and Rancho Cucamonga into one common identity to leverage marketing efforts. New creative campaigns were developed as part of an extensive brand positioning effort including research and marketing assessments based on the region’s strengths and image in the travel, tourism, meeting and convention industries. It was a comprehensive process involving multiple stakeholders resulting in a new look representative of the region for its unique blend of urban lifestyle and rural beauty, not to mention convenience, location, value and service.
Deliverables: • orporate Identity • Marketing Campaign • Media Buying • Ad Placements • CA Welcome Center • Event Branding • Marketing Collateral • Social Media Platforms